Express and GQ team up for mobile promotion

Express has enlisted Iris Mobile’s Rich Media Messaging (RMM) technology to drive its seasonal Back-to-Business sweepstakes campaign with GQ Magazine. A combination of both a participant-based sweepstakes and a voting-based contest, this campaign will award one emerging startup entrepreneur with a grant from Express based on public votes.



In-store signage and a spread in the September issue of GQ will showcase the four startup finalists and prompt participants to text to vote for their favorite entrepreneur. Express and GQ will also leverage their respective websites and social media platforms to promote the sweepstakes. Each of the four Back-to-Business finalists has a unique code that participants can text to enter their vote and automatically opt in to the sweepstakes and all future Express messaging campaigns. Participants will then receive an RMM with a shareable video message from their chosen contestant that can then be shared via Facebook and Twitter.



Iris Mobile, a Chicago-based mobile marketing platform, enables brands to send interactive messages containing pictures, videos, coupons, promotions, extended text and web links, and to track campaign analytics for consumer behavior.