Exclusive Target packaging earns accolades

HARTSVILLE, S.C. Sonoco announced that its Linearpark package it designed and produced exclusively for Target has been named Food and Beverage Packaging magazine's 2008 Package of the Year in the Food Category. It was also named one of 13 finalists in the Packaging Machinery Manufacturers Institute’s PACK EXPO Selects awards program.

Sonoco is supplying Target with a new size and footprint of its popular recycled paperboard Linearpak container. Tall and designed to fit comfortably in consumers’ hands, the new Archer Farms package doesn’t have corners. Instead, its edges are gently rounded, allowing its vibrant graphics to flow seamlessly around the container. It also has a hinged plastic overcap for easy pouring and reclosability, another first on the cereal aisle. And when consumers open the package, instead of a hard-to-open bag, they find a tabbed membrane that peels away from the top of the cereal container with just a gentle tug.