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NEW YORK — Former CEO, Raul Vazquez has joined the advisory board of OrderGroove, a subscription commerce program that helps brands identify and interact with their most valuable customers.

"I am thrilled and honored to welcome Raul to OrderGroove's Advisory Board," said Greg Alvo, founder and CEO of OrderGroove. "Raul is a highly-regarded leader with extensive experience in e-commerce and the retail industry and he will bring incredible insight as we continue to help retailers leverage the power of subscriptions to drive customer lifetime value. We are very much looking forward to working with Raul to deliver innovative subscription commerce solutions to the world's top brands."

As CEO of, Raul oversaw all day-to-day operations on the site and focused on providing multi-channel options for customers. After serving as CEO, Vazquez went on to serve as EVP Walmart West and EVP global e-commerce at Walmart.

"Consumers continue to demand a convenient and flexible e-commerce experience from retailers," said Vazquez. "OrderGroove understands how to provide a practical and customer centric solution for retailers to deliver this to their customers to drive sales and customer lifetime value. I have been very impressed with the OrderGroove platform and team and am proud to now be a part of that team as an Advisor as OrderGroove continues to grow."

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