Ensequence names Low as coo

NEW YORK Ensequence, a leading provider of software used to create, manage and distribute interactive television content, today announced the appointment of Peter Low as president and coo. Low will be based in New York City and will work closely with cable and satellite distributors, television programmers and the advertising community. Dalen Harrison will continue in his role as Ensequence ceo, and Low will report directly to Harrison.

“It’s a perfect time to join such a cutting edge company,” said Low. “The industry is more focused than ever on the promise of interactivity, and Ensequence is the company that can help distributors, programmers and advertisers increase their revenues and connect even more powerfully with their customers. I’m thrilled.”

Low was most recently evp of cable distribution and marketing for MTV Networks and BET Networks, where he led cable distribution efforts for all 26 of the MTV and BET branded channels. In addition, Low was responsible for negotiating all large distribution agreements and developed the strategy that resulted in the most extensive digital channel launch in the industry.