Eitel steps down as Simmons ceo

ATLANTA Simmons Bedding announced that chairman and ceo Charlie Eitel is transitioning the company’s leadership to Steve Fendrich, who became president and coo in January of this year. Eitel will remain active in the company, assuming the role of vice chairman of the board of directors.

"It has been an honor serving as the ceo and chairman of Simmons for the past eight years. During my tenure, I have seen this great company expand its position as the mattress industry leader in innovation and quality through the continued development of key brands, including Beautyrest, Beautyrest Black and ComforPedic by Simmons. I look forward to my new role as vice chairman of the board of directors, helping Steve and his leadership team continue to promote our products to Simmons’ customers around the world," said Eitel.