eBay unveils in-house affiliate network

SAN JOSE, Calif. On April 1 eBay will officially launch its new in-house affiliate network, the eBay Partner Network. eBay announced today that the eBay Partner Network is a new global affiliate program for publishers driving traffic to eBay. According to eBay the eBay Partner Network is designed to more fully align the programs across eBay’s global properties and give affiliates expanded access to revenue opportunities across its platforms.

“Affiliate partners are central to eBay’s ongoing strategy of improving the user experience and increasing engagement,” said Matt Ackley, vp of Internet marketing at eBay. “The new eBay Partner Network will allow us to have a direct relationship with our affiliates, innovate faster and deliver new products and tools in a more timely and efficient manner, providing new revenue opportunities for our affiliates and creating a more streamlined user experience for our buyers and sellers.” 

The company reported that as part of the move to an in-house affiliate network, eBay and Half.com will no longer run their affiliate programs through ValueClick’s Commission Junction platform. eBay’s Tradera AB, ProStores, Reseller Marketplace, Media Marketplace, eBay Stores and StubHub will not be affected and will continue their relationship with Commission Junction. eBay affiliates working with other platforms, including Affilinet and Tradedoubler, will not be affected.

Affected eBay and Half.com affiliates will be required to move their affiliate links over to the eBay Partner Network by May 1. eBay will continue its valued partnership with ValueClick’s technology division, Mediaplex, for ad serving, tracking and other custom projects.