Earnhardt Jr. line to debut at Sports Authority

DAYTONA, Fla. and PORTLAND, Ore. adidas has reported that Dale Earnhardt Jr. debuted the adidas three stripes at the 2008 Daytona Speedweeks, which began on Feb. 9 and ends Feb. 17. The company also announced that on Feb. 15, Dale Jr.'s exclusive adidas JR. Nation Gear will go on sale at Sports Authority available first in Daytona, Fla.

"I've been wearing adidas my whole life. It's who I am. Throughout my career I've been fortunate to partner with brands that fit my lifestyle, and adidas fits," explained Dale Jr. "I've been working with adidas on the design of a new suit and I'm wearing what we came up with at Daytona."

According to the company, the addidas JR Nation line will launch with men's and women's apparel such as t-shirts, jackets, hats and jerseys.