It's official: Dunkin' Donuts is changing its name
Dunkin' Donuts is updating its image—and its name.
The brand is changing its name to simply, “Dunkin’” — a move that has been in the works since January. While doughnuts remain key to the menu, the new branding is designed to reflect the company's growing emphasis on coffee and other beverages, as well as its diversified food offerings.
The switch to the new branding, which will feature the company’s signature pink and orange colors and iconic font, will begin in January, when it will appear on the company's website, advertising and social channels. Going forward, the new "Dunkin'" logo will also be featured on exterior and interior signage on all new and remodeled stores in the U.S. and, eventually, internationally.
The chain began transitioning to the single name in January, with the launch of new concept store in Quincy, Mass. The location, along with a select group of stores, were the first to test new signage that used the “Dunkin’” moniker.
“Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers,” said Dunkin’ Brands’ CEO and Dunkin’ U.S. president David Hoffmann. “From our next generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin’, we are working to provide our guests with great beverages, delicious food and unparalleled convenience.”
Dunkin' operates more than 12,600 locations across the globe.
The brand is changing its name to simply, “Dunkin’” — a move that has been in the works since January. While doughnuts remain key to the menu, the new branding is designed to reflect the company's growing emphasis on coffee and other beverages, as well as its diversified food offerings.
The switch to the new branding, which will feature the company’s signature pink and orange colors and iconic font, will begin in January, when it will appear on the company's website, advertising and social channels. Going forward, the new "Dunkin'" logo will also be featured on exterior and interior signage on all new and remodeled stores in the U.S. and, eventually, internationally.
The chain began transitioning to the single name in January, with the launch of new concept store in Quincy, Mass. The location, along with a select group of stores, were the first to test new signage that used the “Dunkin’” moniker.
“Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin’ experience for our customers,” said Dunkin’ Brands’ CEO and Dunkin’ U.S. president David Hoffmann. “From our next generation restaurants, to our menu innovation, on-the-go ordering and value offerings, all delivered at the speed of Dunkin’, we are working to provide our guests with great beverages, delicious food and unparalleled convenience.”
Dunkin' operates more than 12,600 locations across the globe.