Dunkin’ Donuts’ successful marketing gets awarded

CANTON, Mass. Brandweek has announced the 2009 Brandweek Marketer of the Year award winners, including Dunkin' Donuts. The winners were honored at a special dinner reception on Sept. 15 at the Central Park Boathouse in New York City.

Dunkin' Donuts was selected for introducing advertising that reflects the brand essence and the company's understanding of what the customer needs.

In October 2008 Dunkin' Donuts’ "Dunkin' Beat Starbucks" marketing campaign showed that a significant majority of U.S. coffee drinkers preferred Dunkin' Donuts coffee over Starbucks. Dunkin’ Donuts also had success in June 2009 with the "Breakfast NOT Brokefast" campaign. The newest "America Runs on Dunkin’" campaign declared that breakfast does not have to stretch the wallet.

Brandweek's Marketer of the Year Awards are selected by a panel of Brandweek editors. All candidates are scored by merit and marketplace efforts that not only speak brand performance and sales, but can be traced back to individuals. Video interviews with winning marketers can be found at www.brandweek.com/moy.