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Dunkin' Donuts coffee makes retail debut

8/13/2007

CINCINNATI Today, Procter & Gamble announced that Dunkin' Donuts coffee will be available to consumers in select retail outlets nationwide by mid-August and broadly in September. Through a licensing agreement with Dunkin' Donuts, P&G will provide Dunkin' Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the U.S.

"We are thrilled to be working with Procter & Gamble to introduce new consumers across the country to our great-tasting coffee and we are pleased with the initial response from retailers," said Robert Rodriguez, Dunkin' Donuts brand president. "Dunkin' Donuts packaged coffee at retail will also make it even more convenient for our loyal consumer base to enjoy our coffee at home or on the go."

Dunkin' Donuts coffee will be available in a variety of coffee flavors and roasts. Ground varieties will include Original Blend, French Vanilla, Dunkin' Decaf, Hazelnut and Cinnamon Spice. Original Blend will also be available in a whole bean variety. Dunkin' Donuts coffee will be available in a 12 oz. package for a suggested retail price of $7.99 and a 40 oz. package for a suggested retail price of $15.99.

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