Duane Reade kicks off digital campaign

New York City Duane Reade, which now is part of Walgreens, recently kicked off a digital campaign to help drive store traffic and promote sales of its private-label products.

The new Duane Reade ads, which are located throughout New York City, use JagTag technology. By taking a picture of the ad and e-mailing or texting it, consumers will instantaneously receive a multimedia message featuring deals of the week on Duane Reade private-label products right on their smart phone, Blackberry, or whatever device they may have.