dreamGear hires Toys 'R' Us gaming expert

TORRANCE, Calif. Chris Berthelot, who most recently served as director of merchandising for Toy "R" Us, has joined dreamGear as vp of licensing and business development.

At Toys "R" Us Berthelot played an integral role in revitalizing the company's product assortment, introducing a successful line of private label accessories. He also played an integral role in making Toys "R" Us the premier retailer for the Nintendo Wii during the 2006 holiday season.

"The consumer electronics industry expands so quickly that it opens up a wide variety of opportunities for us to experience dynamic growth," says Richard Weston, dreamGEAR co-founder. "Having Chris on board, with his proven record of accomplishments and extensive knowledge of the video gaming sector, substantially strengthens our position as an industry leader and will help us continue to grow our market share."