Dr Pepper Snapple restructures management

PLANO, Texas Dr Pepper Snapple Group has announced a number of organizational changes, which are effective immediately, aimed at increasing its focus on key customers and capitalizing on the company's distribution network.

"These changes are designed to provide greater clarity around roles and accountabilities, speed decision-making, drive simplification and enhance retail execution," said Larry Young, president and ceo. "It's the logical next step in ensuring that our focus and resources are squarely aligned with our customers and channel partners and that we continue to respond nimbly to the evolving demands of the marketplace."

Rodger Collins will assume responsibilities for the company's finished goods business in addition to his responsibilities as president of bottling group sales.

Jim Johnston will continue to lead the beverage concentrates business as well as national account sales for the full brand portfolio across all retail channels, fountain/foodservice and Canada.

Jim Trebilcock, currently senior vp of marketing and a 21-year DPS marketing veteran, will assume responsibility for all of DPS's marketing efforts.