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Domestics week kicks off in New York

2/13/2008

NEW YORK Domestics Week is underway in New York and Westpoint Home is demonstrating its understanding of the challenges retailers face in the current economic climate.

It has reorganized its towel displays to demonstrate what it can do for retailers in terms of quality, color and design price points ranging from $1.99 to 12.99.

On the bedding side, looks are organized under four headings including traditional under the company’s established Charisma brand, where the updated classic look of the brand was represented by the updated botanical Frampton Floral.

Overall, color was a critical story with sophisticated palettes including Hi-Rise which used dimensionality to enhance various metallic hues. Westpoint has expanded its Stay Bright color pallet with some deeper tones.

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