Dollar Tree takes advantage of frugal trend

SAN FRANCISCO Dollar Tree continues to benefit from a more conservative spending environment, the retailer noted at its annual capital markets conference.

According to Reuters, CEO Bob Sasser commented on the changing consumer and how people are more frugal and will continue to be so even after the economy picks up again.

While other retailers are cutting back on store growth, Dollar Tree is expanding. The company will operate about 3,800 stores by the end of the year. Reuters reported that COO Gary Philbin said that other retailers' decision to cut back is proving to be an advantage for his company. The company reportedly is planning on expanding its Deal$ store chain, which it acquired in 2006.