Discounter enters Florida; on track for 28 -32 stores in 2016
Ollie’s Bargain Outlet Holdings has entered the Sunshine State, opening a store in Orlando, Florida.
The new location represents the extreme discounter’s 208th store and 18th state of operation. In keeping with the company’s strategy of expanding into contiguous states and new markets, Ollie’s plans to open a total of six to nine stores in the state of Florida this year and 28-32 new stores overall across the eastern half of the United States in 2016.
“In line with our overall growth strategy, we plan to continue growing our store base in the mid-teen percentage rate in 2016, with six to nine new stores in the state of Florida,” said Mark Butler, Ollie’s chairman, president and CEO.
Ollie’s currently operate 208 store locations in 18 states across the Eastern half of the United States.