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Direct Wines deploys solutions from Predictix


Atlanta -- Direct Wines, the world’s largest online wine retailer, has successfully deployed advanced, end-to-end planning, promotion, forecasting and fulfillment solutions from Predictix, a provider of cloud-based, predictive analytics solutions for retailers. The applications went live last month and will support the current operation and future growth strategy of Direct Wines' international, omni-channel business.

Based in the U.K., Direct Wines is a fast-growing, global company that serves customers in the U.K., Australia, Hong Kong, Germany and via licensed retail and wholesale partners in the US. Direct Wines is an omni-channel business, selling via catalog, online and through an estate of retail stores under the Laithwaites brand. It also provides wine clubs to customers of The Wall Street Journal, Zagat, Virgin and the Sunday Times.

Direct Wines sought a cohesive system that would let buyers and merchandisers plan, generate promotions, forecast and source products in a coordinated way. It needed an end-to-end demand and supply planning solution, with in-day promotion and fulfillment decisions and the ability to plan promotions and offers in near-real time to deal with daily demand changes.

With Predictix, Direct Wines now has better alignment between its marketing, planning, merchandising and supply chain operations, with a structured approach to range planning and the ability to plan offers that will meet revenue targets in the overall marketing plan. Direct Wines also has greater visibility into forecasted demand and projected stock requirements across all channels. This will help drive greater inventory efficiency and reduce the need for case and SKU substitution by ensuring that Direct Wines' buyers purchase the right wine in the right quantities at the right time on a global basis.

“Predictix has helped us start to break down the walls and eliminate the silos between marketing, merchandising and supply chain,” said Simon McMurtrie, CEO, Direct Wines. “For the first time, we have an end-to-end solution that fits our unique business model. We set a number of ambitious goals for this initiative, and it has been a great team effort between Direct Wines and Predictix. We are excited about the impact this will have on our business and in helping Direct Wines provide even higher levels of customer satisfaction for wine enthusiasts around the world.”

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