Dillard's unveils interactive fashion experience

NEW YORK Dillard's has partnered with Conde Nast Media Group to launch Dillard's FAB (For and By) Style Collection, an interactive experience designed to give customers the latest fashion trends. Beginning April 7, fashion experts from Style.com will choose their top 10 items available through dillards.com. Readers can then vote for their favorite styles from the list and every two weeks, the No. 1 chosen item will be featured in a Dillard's online advertisement with a click-through to purchase.

The No. 1 items will be designated with a special "FAB Factor" Seal of Approval in its ads in several Conde Nast properties.

Dillard's is also sponsoring Conde Nast's Facebook application, What Are You Wearing, which allows users to rate each other's looks, share clothes and show off their style. During the month of April, top trends from Dillard's will be showcased in a Dillard's-sponsored "closet".