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Dick’s expands All American concept

9/9/2015

Two months after opening its first All American Sports Center, Dick’s Sporting Goods is extending the concept to two new markets in Ohio.


The nation’s largest sporting goods specialty retailer said it planned to open new All American Sports Center stores in Polaris and Columbus, Ohio on Sept. 17. The All American format is essentially a Dick’s Sporting Goods store adjacent to Dick’s outdoor concept branded as Field & Stream to create a more compelling destination. The stores are identified with separate exterior signs but inside shoppers can move freely between the concepts.


The first All American conceptopened on July 23 in Mobile, Ala.


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