Destination Maternity, The Town Center of Virginia Beach, Virginia Beach, Va.
Destination Maternity Corp. is showing off a new superstore prototype, in Virginia Beach,Va. The 5,000-sq.-ft. store has a "discovery" or open floor plan that offers customers different paths to explore the space. Larger graphics, new fixtures and tables and enhanced fitting rooms create a modern, inviting environment. Merchandise is displayed in lifestyle zones, with elevated presentations of categories. There are also new mannequins, and more of them.
Designed to provide the ultimate shopping experience for expecting and new moms, the store contains such amenities as a juice bar, a relaxation area for family and friends complete with plush chairs and a flat-screen TV and a children's play area.
Design: JGA, Southfield, Mich.
Photo: Destination Maternity Corp.