Demandware powers new e-commerce site for Germany’s Otto Group

Woburn, Mass. Demandware announced the launch of Mirapodo.de on the Demandware eCommerce Platform. Mirapodo is the new online shoe boutique of the Otto Group, the world's second largest online retailer and Germany's largest retailer.

The new site includes innovative shopping features designed to enhance the online shopping experience, including:

Shoe Cinema: A flash-based application that provides full-screen product detail with high-resolution images and zoom;

Visual Search: A search engine that uses image processing to help shoppers find shoes of similar style and color; and

Footbook: A size/fit recommendation engine that leverages historical orders and return data to help shoppers find the right size and fit.

Demandware was selected because it provides a flexible, scalable e-commerce platform designed for continuous innovation.

"We are committed to providing the highest levels of service and satisfaction to our customers. In order to do this, our e-commerce platform must allow us to continually adapt our site to the needs of individual consumers. With Demandware, we get leading e-commerce functionality and can focus our time and resources on providing an exceptional shopping experience, rather than maintaining costly and burdensome IT infrastructure," said Stephanie Caspar, CEO of Mirapodo.