Demandware buys Tomax for $75 million, enters store arena


Burlington, Mass. – Demandware Inc. has agreed to expand into in-store retail sales by acquiring Tomax, an enterprise cloud software company that provides an integrated solution for retail POS and store operations. Total purchase price will be about $75 million, including $60 million in cash and $15 million in contingent retention-based payments.

Demandware intends to create a unified commerce platform by combining Tomax’s enterprise-class POS with Demandware’s scalable cloud platform to provide retailers with access to comprehensive consumer, product, inventory, order and price data in real time.

Tom Ebling, CEO, Demandware, stated: “We have demonstrated that our cloud solution is a superior model for managing consumer engagement across channels. The addition of Tomax’s POS technology and deep in-store domain expertise allows us to accelerate our One Platform strategy by extending our reach further into the physical store,” said Tom Ebling, CEO Demandware. “This transaction creates a tremendous opportunity for Demandware, by expanding our market to include in-store retail sales.”