DemandTec and Tops Markets renew agreement

San Francisco -- DemandTec announced that Tops Markets has renewed its subscription to multiple DemandTec pricing and promotion software services on the network.



A customer since 2008, Tops leverages DemandTec services across core merchandising and marketing functions that touch pricing, promotion, and collaborative deal management processes.



"At Tops, each store is customized to fit the community it surrounds, requiring countless steps of time-critical workflow,” said Kevin Darrington, COO of Tops Markets, which operates 133 supermarkets in upstate New York and northern Pennsylvania. “With DemandTec, Tops simplifies and automates promotion, trade, and pricing processes, enabling us to improve productivity so we can focus our time on meeting the dynamic needs of our shoppers."