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Deloitte: 71% of consumers plan to shop during Thanksgiving weekend

It looks like retailers will have plenty to be thankful for this holiday — online and in stores.

Seventy-one percent of consumers plan to head to the stores and online during the Thanksgiving weekend (Thanksgiving Thursday - Cyber Monday), according to a new survey from Deloitte. People expect to shop almost evenly online and in stores throughout the weekend: Eighty-nine percent plan to shop in-store and 91% plan to shop online.

The busiest day for brick-and-mortar will be Black Friday, with 70% of respondents planning to shop in the stores (and 50% online). Most Black Friday shoppers say they'll be early birds: Seventy-two percent intend to be in the stores before 9 a.m. Top shopping destinations for in-store shoppers include mass merchants (45%), department stores (43%), and electronics/office supply stores (33%).

Cyber Monday also continues to gain momentum, according to the survey. Nearly three-quarters (73%) plan to shop online Cyber Monday, which is also poised to take 47% of all online spending that occurs over the course of the weekend. Cyber Monday is also gearing up to take the most dollars at an average of $170, higher than all other shopping days.

In other findings:

• Holiday shoppers say they'll spend an average of $420 between Thanksgiving and Cyber Monday, and 88% expect to spend more or the same on the holiday season than they originally intended.

• The No. 1 reason respondents said they shop in the stores on Black Friday is to take advantage of the deals (82%).

• On Thanksgiving Day, 26% of weekend shoppers plan to head to the stores, and 29% will shop online. The main reasons people plan to shop in the stores on Thanksgiving is to get a jump on the deals (68%) and because they enjoy shopping with family and friends or it's become a Thanksgiving ritual (55%).

• Fifty-one percent of shoppers say they'll go to another retailer if a site has technical issues; 41% indicate they would buy something online while in-store if they get better pricing; and 27% would check out while using their mobile device in the store to avoid long lines at the register.

"The signs are in retailers' favor heading into the weekend, with traffic spread over multiple shopping days and both online and in-store channels," said Rod Sides, vice chairman, vice chairman, Deloitte LLP and U.S. retail and distribution leader. “We're finding that people who plan to start shopping earlier on major shopping days tend to be those who spend more, which should encourage retailers to connect with people early and often with information people want most this time of year: promotions. That can also make a difference with undecided shoppers. This year, 45%, or nearly half, of people in the survey told us they remain undecided which retailer they'll shop over the weekend."
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