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Dell looks to Asia for growth

7/6/2007

SINGAPORE Dell Inc., which recently strayed from its long-time direct-to-consumer model by partnering with Wal-Mart to sell its PCs at the company's U.S. stores, is said to be looking to sell its products through Asian retailers.

According to reports, the company is looking to overtake top PC maker Hewlett-Packard and could better do so by expanding its presence in Asia. 

 

On May 24, Wal-Mart Stores and Dell announced a partnership to sell Dell Computer desktops in Wal-Mart stores nationwide, beginning June 10. This agreement makes Wal-Mart the exclusive retailer of the Dell Dimension Multimedia Desktop Computer. According to Wal-Mart, a second exclusive model will be available, also in June. Both models will be offered in a package bundle under $700, Wal-Mart announced.

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