Dell to debut at retail chain in India

ROUND ROCK, Texas Dell has signed a deal with one of India’s leading CE retailers to sell computers in its stores. The world’s No. 2 computer maker reached an agreement with the Tata Group to sell desktops and laptops at its 17-store Croma chain starting in April.

“The agreement with Croma will strengthen Dell’s consumer presence in India, making our products more accessible to more consumers,” said Dell vp of sales and marketing Michael Tatelman.  

The agreement is the latest in a series Dell has signed with retailers after years of selling its computers online and by phone. It currently sells computers at several retailers in the U.S. including Wal-Mart and Best Buy.