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David’s Bridal to deploy Trusonic in-store music


La Jolla, Calif. Fluid Music Canada's Trusonic, a provider of Internet-delivered music and messaging services for retail stores, announced that David's Bridal will deploy Trusonic's in-store music and messaging solution to all of its 325-plus locations.

David's Bridal will also take advantage of the Trusonic messaging system to enable their vendors to broadcast advertisements on a national, regional and store-specific platform.

"Ensuring that our audio environment is relevant and complementary to our shopping experience is critical for us, and Trusonic was able to demonstrate that they can deliver on this," said David Connelly, strategic sourcing manager at David's Bridal.

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