David’s Bridal bolsters omnichannel offerings

David’s Bridal is turning to Manhattan Associates to bolster its omnichannel offerings and ensure on-time and accurate delivery of customer orders from across its network. The announcement comes on the heels of its extended exclusive relationship with the Men's Wearhouse.

The amendment to the current contract with Men’s Wearhouse extends the partnership by five years with the option to extend for an additional five years.

"Our relationship with David's Bridal has been an important part of our tuxedo marketing plan since 2007,” said Doug Ewert, Men's Wearhouse president and CEO. “We are excited to extend this valuable partnership and enhance our co-marketing programs to continue providing superior wedding services."

It’s the ideal moment, therefore, for the retailer to leverage Manhattan Associates’ software to pool and govern availability of inventory across its e-commerce and store distribution network and thus allow the retailer’s entire supply chain to service each customer’s needs.

“Our business is founded on offering brides the widest variety of products always delivered on time for her big day, no matter how she chooses to shop with us: online, in our stores or by phone. It’s critical that we have one system we can rely on to provide inventory availability and manage orders across our network,” said Caryn Furtaw, chief information officer, David’s Bridal. “With Manhattan’s solutions, we have a foundation on which we can continue to build out our omnichannel initiatives.”