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CSA survey details retailers’ BI capabilities


New York City -- Clarity and ease of use are sticky points for retailers when it comes to implementing business intelligence, according to a recent survey on BI in retail by Chain Store Age.

In other findings, customer segment analysis, customer loyalty analysis and market basket analysis are among the top priorities for retail business intelligence opportunities. To read the full report, which includes analysis by business intelligence specialists from Deloitte and Oracle, click here.

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