CROSSMARK to leverage Gigwalk technology

Leading sales and marketing services provider CROSSMARK has taken a digital turn with a new technology deal that involves one of the leaders in the crowd-sourced economy.

CROSSMARK is working with San Francisco-based Gigwalk, distributed workforce management provider, to deploy Gigwalk’s enterprise platform through a phased approach to more than 30,000 field-based associates. Gigwalk’s Enterprise Platform will serve as CROSSMARK’s primary platform for creating and deploying work to enhance the company’s tailored execution capabilities, according to the companies.

“Gigwalk has dramatically amplified the value field teams provide to our clients,” said Marc Rapp, vice president of CROSSMARK retail operations. “With Gigwalk, we create, assign, execute and report on thousands of tasks every day, generating real-time intelligence, allowing us to better serve our clients. This capability enables work to be created and delivered in the same day with agility, precision and speed that are integral to our new field-force activation system, named Axis. Our employees have embraced this new technology with enthusiasm as it gives them greater ability to influence their schedules, while providing a more predictable workweek.”

Companies rely on decentralized workforces now more than ever, but often have limited capability to manage these teams and capture on-the-ground intelligence in real time, according to Gigwalk. The company believes its enterprise solution addresses the issue by providing a platform to manage geographically dispersed teams, improving work creation, distribution, execution, data collection and resource management.

“We are entering into a new era of work. The reality of work today is that it’s rarely confined to a single location and there are far too few systems that allow effective management of distributed teams, leveraging mobile technology,” said David Hale, CEO of Gigwalk. “Our solutions make our customers more efficient, allow them to improve visibility to their customers, and make employee schedules more predictable and controllable.”