Crate & Barrel CB2 comes to Soho
NEW YORK Crate & Barrel is opening its first Manhattan CB2 store today on Broadway in Soho.
The 8,000 square foot unit employees the same merchandising strategy as the CB2 units Crate & Barrel operates in Chicago adapted to the long, narrow floor plan of the Soho location.
The company introduced the store to New York with an advertising campaign centered on outdoor, with bus stops and other locations conspicuous to consumers on the move targeted, supported by magazine and newspaper as well as the CB2 catalog.