Coty, Karl Lagerfeld create new fragrance
NEW YORK Coty Inc. and Karl Lagerfeld SAS announced today they have entered into a strategic licensing alliance to market the Lagerfeld line of signature fragrances. This is the first time Coty and Lagerfeld will work side-by-side to create a fragrance line.
"We are extremely pleased with our new partnership with Coty Inc.," states Fred Gehring, ceo of Karl Lagerfeld SAS. "Karl Lagerfeld and Coty are a winning combination to create and extend the fragrance offerings of the Karl Lagerfeld brand worldwide."