A cool way to drive sales

Berry Voluntery and Brownie Chew Gooder are the names of two new Ben & Jerry’s ice cream flavors Target is offering this summer to promote volunteerism as part of an initiative called Scoop it Forward. The flavors will be available throughout the summer and will help promote awareness of Scoop it Forward and give customers the opportunity to receive free ice cream. To do so, customers must visit www.VolunteerMatch.org/scoopitforward to find local volunteer opportunities and register for specific activities. By forwarding the opportunity to five friends, customers who registered each of their friends will receive a coupon for a free pint of Ben & Jerry’s ice cream, redeemable at Target stores, while supplies last.

“By partnering with the iconic and beloved Ben & Jerry’s, Target is offering our guests even more exclusive, high-quality food options,” said Greg Duppler, Target SVP merchandising. “Target guests who purchase these new ice cream products will not only enjoy two delicious flavors at an exceptional price, but will also have the satisfaction of supporting two great brands, aligned in their strong heritage of philanthropy and volunteerism.”