Collective Brands’ Sperry Top-Sider to open retail stores
Lexington, Mass. Sperry Top-Sider, a division of Collective Brands, announced that it is launching retail stores that will feature all its newly expanded Sperry Top-Sider seasonal products for men, women and children in an authentic nautical shopping environment designed to fully bring the brand to life for consumers. The new stores will also allow Sperry to test new products, as well as serve as a vehicle for the nautical-lifestyle brand to directly connect with its audience.
The first three stores will open in Florida, with locations in Tampa, Orlando and Boca Raton in the coming weeks, as well as store openings planned in Dallas and Kansas City next month.
"These new stores are timed perfectly -- during our 75th anniversary year -- and are fun, authentic Sperry-dedicated shopping outlets that will feature the full breadth of our new seasonal collections. We believe shoppers are going to truly enjoy shopping these stores as they offer a direct connection with our brand and broaden the awareness of the nautical lifestyle that so many of us aspire to enjoy,” said Craig Reingold, president of Sperry Top-Sider.
The new Sperry Top-Sider stores will feature a complete footwear assortment for men, women and children, as well as apparel and accessories collections. The stores are designed for an engaging shopping experience, one that's anchored in the company's rich nautical heritage and the Passion for the Sea brand position. The store's exterior facade is simple and provides a sleek and modern portal into the store. The rear of the store, called the Boathouse, is designed to capture the look of a true working boathouse.
The stores are an important strategy in reinforcing Sperry's position in the marketplace and are uniquely designed to complement Sperry's strong wholesale distribution channel, which with today's newly expanded product lines covers a range of retailers including premium department stores, specialty boutiques, as well as outdoor, sporting good and boating retailers.