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Collective Brands enhances e-commerce business


TOPEKA, Kan. Collective Brands announced a new best-in-class e-commerce technology platform developed by ATG, which has launched first with Over the next 12 months, the new technology will be extended into the company's additional brand sites including, and, among others.

"This new e-commerce platform is a strong example of the synergy benefits of Collective Brands and how we are able to leverage investments in back-end technologies, infrastructure and shared resources to bring our brands to life for our target consumers," said Matt Rubel, CEO and chairman of Collective Brands. "This new leading technology is important for many reasons -- it significantly enhances our eCommerce capabilities to expand our brands' reach beyond the wholesale and retail channels; and it is scalable and flexible, therefore a key enabling technology to support the international expansion of our brands and allows us to cost-effectively support additional brands in the future."

The new technology will replace three older Web platforms used by the company's brands and is one of many enhancements Collective Brands is making to build best-in-class e-commerce capabilities.

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