Coach relaunches flagship site on Demandware cloud platform

New York - Coach Inc. is the latest retailer to take a cloudy outlook on e-commerce. The luxury chain has re-platformed its flagship site on the Demandware Commerce Cloud.



The company switched from its previous platform to Demandware’s cloud solution to gain greater business agility and to fuel growth across channels and geographies. Coach moved to its new platform in order to better support the company’s omnichannel business transformation and international expansion plans. Demandware provides a more flexible and scalable model aligned with the company’s growth strategy and enables Coach to keep pace with its evolving consumer base.



“We weren’t just looking for a new ecommerce platform; we wanted to fundamentally change our operational model to gain better control and be able to execute across channels and geographies faster,” said David Duplantis president, global marketing, digital & customer experience at Coach. “We selected Demandware because its cloud model enables the speed and agility we need to pursue our strategic initiatives today and into the future. We are very pleased with the initial launch and are confident that Demandware is the right strategic partner as we continue our digital transformation.”



The new Coach.com launched on Demandware in January with an evolved modern luxury customer experience. The company plans to leverage the Demandware platform for further international expansion and to accelerate omnichannel operations. The site implementation was led by SapientNitro, a Demandware LINK Solution partner.