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Classic Media names marketing director


NEW YORK Classic Media, an Entertainment Rights group company, today announced that it has appointed Nina Henderson, formerly senior marketing manager for Sesame Street for Fisher-Price, to the position of marketing director for seasonal, preschool and family brands in North America, effective immediately.

In her role as marketing director, Henderson will be responsible for spearheading brand strategies in North America to support the company across its multiple business lines of programming sales, home video, digital, licensing and promotions for Classic Media’s and Entertainment Rights’ extensive portfolio of iconic seasonal, preschool and family properties.

"Nina has an exceptional track record in developing breakthrough marketing programs," said Nicole Blake, senior vp of marketing. "She will play a key role in elevating our world-class properties to the next level. We are thrilled to have her on board."

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