Circuit City Premiers New Concept

New York, Circuit City has opened a new format, The City, in the Midtown section of Manhattan, according to a report by TWICE. The 20,000-sq.-ft. store is located directly adjacent to an existing Best Buy location.

The new store offers a tightly edited assortment, new fixturing, enhanced customer service and a more interactive shopping experience. The format also "makes it easy for consumers to pick up their online purchases.