Circuit City plots retail comeback—online and brick-and-mortar
Circuit City has revealed its relaunch plans.
The once-bankrupt consumer electronics retailer will return to the scene on Feb. 15, starting with the launch of an “experiential website supported by IBM Watson’s AI commerce platform, CEO Ronny Shmoel said at the Consumer Electronics Show in Las Vegas, reported consumer electronics website Twice.com. The retailer will eventually expand to open kiosks, in-store shops and eventually its own showrooms, according to the report.
Circuit City has hired national integration service Skinny IT to provide home installations, and has contracted with Taylored Group to design experiential showrooms that mirror the website and range from 8,000-10,000 sq. ft., the report said.
Circuit City filed for bankruptcy in 2008, after which it closed its stores and attempted to operate strictly online. But it went out of business in 2012. New York area retail vet Shmoel acquired the brand, domain and associated trademarks in fall 2015 from IT supplier Systemax, which had bought them in a bankruptcy auction.
Click here for more.
The once-bankrupt consumer electronics retailer will return to the scene on Feb. 15, starting with the launch of an “experiential website supported by IBM Watson’s AI commerce platform, CEO Ronny Shmoel said at the Consumer Electronics Show in Las Vegas, reported consumer electronics website Twice.com. The retailer will eventually expand to open kiosks, in-store shops and eventually its own showrooms, according to the report.
Circuit City has hired national integration service Skinny IT to provide home installations, and has contracted with Taylored Group to design experiential showrooms that mirror the website and range from 8,000-10,000 sq. ft., the report said.
Circuit City filed for bankruptcy in 2008, after which it closed its stores and attempted to operate strictly online. But it went out of business in 2012. New York area retail vet Shmoel acquired the brand, domain and associated trademarks in fall 2015 from IT supplier Systemax, which had bought them in a bankruptcy auction.
Click here for more.