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Circuit City engages TARGUSinfo to reduce payment fraud


VIENNA, Va. TARGUSinfo announced that consumer electronics retailer Circuit City Stores is using On-Demand Verification services from TARGUSinfo in an effort to reduce chargeback penalties and payment fraud.

The on-demand services automatically evaluate data that customers supply in Web and call-center "card-not-present" purchases and instantly give Circuit City a contact quality rating for each proposed transaction. The rating is based upon whether a customer's name, address and phone number are accurate and all belong to the same person.

"With our Web and call-center sales increasing, we need to move a lot more transactions with the same staff," said Margy Hazelton, Circuit City senior manager of payments and fraud. "On-Demand Verification services let us confidently and automatically process authentic transactions, leaving us a clearer view of the potentially fraudulent ones -- the needles in the haystack. TARGUSinfo was able to give us the simple, powerful and affordable solution we were looking for."

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