Cindy Crawford launches home line at JCPenney

PLANO, Texas JCPenney announced the launch of Cindy Crawford Style, a new brand of home furnishings and accessories by renowned fashion and style expert Cindy Crawford.

Launching exclusively at JCPenney in September 2009, the Cindy Crawford Style collection will include bedding, window coverings, bath, decorative accessories, table top, area rugs, lighting and wall decor. Furniture will also be available in select markets.  

“Cindy Crawford Style is an exciting addition to our assortment of home brands. This brand is another example of our strong commitment to our home business,” said Ken Hicks, president and chief merchandising officer for JCPenney. “During this challenging economic environment, we are focused on adding innovation to our assortment and creating a strong portfolio of stylish, high-quality, affordable home merchandise with brands and assortments that address our customers’ diverse lifestyle needs. This will ensure that when the market turns, we will maintain our advantage as a leader in the home business.”

Promotional prices for items in the Cindy Crawford Style collection will begin at $169.99 for a queen comforter set, $49.99 for 400TC sheets and $29.99 for a blanket/throw; $129 for furniture; $119.99 for wall decor; $69.99 for lighting; $69.99 for area rugs; $59 for accent furniture; $29.99 for window coverings and $23.99 for window hardware and accessories; $24.99 for decorative accessories; $23.99 for decorative pillows; $24.99 for table top items; and $9.99 for a bath towel.