Chorion expands executive team

NEW YORK and LONDON Family entertainment producer and distributor Chorion announced that it is expanding its executive team and further strengthening its global brand and licensing capabilities with the appointment of two senior executives.

Tamra Knepfer has been named as EVP brand management and marketing and Steve Cipolla has been named as EVP global licensing and sales.

Most recently, Knepfer was SVP global licensing and business development for Rodale. Prior to Rodale, she was SVP consumer products for the newly created American Greetings Properties group.

Cipolla most recently served as VP and general manager of ESPN consumer products. Prior to ESPN, he was principal partner in TheBrandExperience, a New York-based consultancy group he founded to assist clients with brand positioning, development of partner alliances and licensing initiatives.