Chico’s signs agreement with Alliance Data Systems

Dallas Alliance Data Systems Corp., a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that its Epsilon subsidiary has signed an expansion agreement with Chico's FAS, Fort Meyers, Fla., to provide data overlay services.

Chico's will rely on Epsilon Targeting, Epsilon's data division, to provide a clearer picture of the purchasing behavior of their customers.

"Understanding our customers is critical to our marketing success. It's not just about what they're buying from Chico's but also their overall spending behavior. By partnering with a leader like Epsilon Targeting, we're able to have a richer picture of each individual customer and in turn better target our customer base across all marketing channels," said Charlie White, VP CRM at Chico's.

Under terms of the expanded agreement, Epsilon will now also include data from its proprietary data cooperative to overlay multi-brand transactional data over Chico's consumer database records. This will allow Chico's to see a more complete picture of the buying activity of their customers across all purchase channels including catalog, online, and retail, and within specific merchandise categories.