Cheesecake Factory to Launch New Concept

New York City, The Cheesecake Factory Inc. will unveil a new concept, a Southeast Asian-inspired restaurant format called Rock Sugar Pan Asian Kitchen, in fall 2007, at Westfield Century City, in Century City, Calif. The menu will feature the cuisines of Thailand, Vietnam, East India, Malaysia and Indonesia.

The new venture will have a large footprint, about 7,500 sq. ft., and be designed as an upscale casual dining experience.