Charming Shoppes Completes Catalogs Sale

Philadelphia Charming Shoppes Inc. has completed the sale of its misses apparel catalogs, a cash deal worth $35 million, according to the Philadelphia Business Journal.

The company disclosed plans for the sale, to Golden Gate Capital’s Orchard Brands, on Aug. 25.

Catalogs in the portfolio are Old Pueblo Traders, Bedford Fair, Willow Ridge, Lew Magram, Brownstone Studio, Intimate Appeal, Monterey Bay Clothing Co. and Coward Shoe.

The deal is part of Charming Shoppes’ strategy to focus on its core brands: Lane Bryant, Fashion Bug and Catherines.