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The Cellular Connection, Indianapolis


The Cellular Connection, the largest Verizon wireless retailer in the U.S., has unveiled a new design in its store in Indianapolis that will be incorporated into all its new stores moving forward. The design, by JGA, Southfield, Mich., is focused on providing a hands-on shopping experience and help customers understand how to fully integrate their technology purchases into their lifestyles.

(Click here to see photos.)

To make buying as easy as checking out online, the layout includes central hub of tablets in the middle of the store where shoppers can purchase the products on their own. Sales consultants are also available to answer any questions. Shoppers are encouraged play with the products so they can find the solution that is right for their home, whether it be TV, phones, music or Internet. A kid-friendly station with video games and other activities keep kids entertained while adults shop.

“The new look has a contemporary edge that can be seen from the parking lot; it’s immediately obvious that this is a different type of store,” said Scott Moorehead, president and CEO of The Cellular Connection. "This is no longer just a location to simply buy a phone and get great customer service; it’s where you come to find out about the products you didn’t even know were on the market and get hands-on with those devices.”

Design: JGA, Southfield, Mich.

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