CEA president urges auto industry innovation

DETROIT Citing a huge increase in auto-based technologies, Consumer Electronics Association (CEA) president Gary Shapiro encouraged the auto industry to adopt a universal standard for car connectivity in a speech before the Detroit Economic Club.

 Shapiro told automakers, “the technology industry is your opportunity,” in a Feb. 25 speech and suggested the auto industry needs to work with electronics manufacturers to adopt an open standard for connectivity in cars.

“Just as Google, eBay and Amazon created new jobs and new businesses, the next mobile wave will create new jobs and economic growth,” said Shapiro. “The auto industry is squarely positioned to take advantage of this wave.”