CBS Consumer Products reports exec hires

LOS ANGELES Keith Lowenadler and PJ Pierce have joined CBS Consumer Products, as vp of creative and director of licensing, respectively.

Lowenadler had previously been creative director, packaging and advertising of packaged foods and theme parks at Sesame Workshop. Before that, he held various positions at ABC Cable Networks Group, Fox Family Worldwide and Disney Consumer Products.

Previously, Pierce oversaw the growth of the global licensing division for the JLO by Jennifer Lopez brand at Sweetface Fashion Company. He also spent several years working in public relations at Edelman and Hill and Knowlton.