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Catalog Spree takes Fab lookbooks to fabulous next level


LOS ALTOS, Calif. — Catalog Spree, a personal digital mall that lets consumers browse and shop their favorite catalogs, has launched exclusive lookbooks for Fab, "The World's Design Store." The digital mall will publish Fab lookbooks daily, which consumers can view on iPad and iPhone.

Catalog Spree's is leveraging its all-digital publication platform, Spree Studio to create exclusive, custom lookbooks and catalogs for nearly any e-commerce brand in hours. Since launching Spree Studio in late-June, the company has created nearly 50 lookbooks for brands including Forever 21, Neiman Marcus, Nordstrom, One Kings Lane, Target, The Land of Nod, Stella & Dot and TOMS Shoes.

According to Catalog Spree, the lookbooks it has developed are seeing higher readership and user engagement levels than many traditional digital catalogs — and 50% more product click-throughs. In addition, Spree Studio allows retailers to publish content frequently to keep shoppers engaged.

Fab's all-digital lookbooks allow consumers to flip through pages to browse, shop, share and discover products and trends. Each Fab shopping category — furniture, home, art, vintage, jewelry, women, men, pets, food and fun — will have its own lookbook on Catalog Spree. These daily lookbooks are the first created with Spree Studio to use a fully automated process.

"Catalog Spree is thrilled to bring the top-notch and exclusive content of Fab to consumers in a fun, easy-to-read lookbook format for the iPad and iPhone," said Joaquin Ruiz, CEO of Catalog Spree. "With the ability to now dynamically publish lookbooks for Fab and other retailers, Catalog Spree is able to deliver a tremendous amount of visually engaging mobile content at an incredible pace — much to the delight of shopaholics everywhere."

Fab lookbooks are now available exclusively on Catalog Spree.

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