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Catalina Marketing boosts digital couponing business


NEW YORK — Catalina Marketing is answering the call of online couponing with a new website that offers exclusive deals to users. offers registered users coupon savings in the following formats: printable coupons, exclusive deals known as YourBucks offers and digital coupons, which consumers directly can add to a savings card that is slated to launch in the near future.

Featured brands include such front-end products manufacturers as Kellogg's, Rubbermaid and more.

Catalina isn't new to the coupon business. The company tracks brand and store-level couponing performance data and acquired two digital couponing businesses, E-centives and Collabrys, last year.

“Catalina Marketing has spent the past 25 years transferring our understanding of how purchase decisions can be used to motivate, enforce or drive new buying decisions,” Dick Buell, Catalina Marketing’s chairman and CEO, said last year. “Delivering relevant communications to the right audience, and measuring the performance of marketing spends, is at the core of all our business initiatives. We are excited about extending this level of shopper understanding and shopper value to the digital space for our consumer packaged goods, food, drug and mass partners.”

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